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Bar Buena

A brand identity that's earthy, textured, and unexpected.

Bar Buena is a tucked-away neighborhood mezcal bar, a warm, cave-like space that offers a different rhythm. The brand is tethered to the point of it all—the ancestral craft of agave-making in Mexico—while also pointing to interior aesthetic cues. The logo features rough, imperfect edges, echoing the hand-formed clay textures seen in traditional Oaxacan architecture.

Discipline

Brand Identity, Environmental, Web

Discipline

Brand Identity, Environmental, Web

Discipline

Brand Identity, Environmental, Web

Agency

Principle

Agency

Principle

Agency

Principle

Design Direction

Carissa Hempton

Design Direction

Carissa Hempton

Design Direction

Carissa Hempton

Digital Design Direction

Elizabeth Kelley

Digital Design Direction

Elizabeth Kelley

Digital Design Direction

Elizabeth Kelley

Writer

Steve Schwartz

Writer

Steve Schwartz

Writer

Steve Schwartz

Web Developer

KUDOS NYC

Web Developer

KUDOS NYC

Web Developer

KUDOS NYC

Photography

Brian Kennedy, Steve Schwartz

Photography

Brian Kennedy, Steve Schwartz

Photography

Brian Kennedy, Steve Schwartz

Live site ↗

Live site ↗

Live site ↗

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