Bar Buena
A brand identity that's earthy, textured, and unexpected.
Bar Buena is a tucked-away neighborhood mezcal bar, a warm, cave-like space that offers a different rhythm. The brand is tethered to the point of it all—the ancestral craft of agave-making in Mexico—while also pointing to interior aesthetic cues. The logo features rough, imperfect edges, echoing the hand-formed clay textures seen in traditional Oaxacan architecture.