Houston Museum District
A website that boldly unifies many dynamic perspectives.
Translating HMD’s newly developed brand identity into a cohesive and flexible digital platform involved one major challenge: capturing the voices of 21 diverse institutions—ranging from museums of art and science to those dedicated to literature and history. The design draws from the updated visual identity: a dynamic framework inspired by Houston’s city grid, abstracted into the letter “H.” The site leans on geometric linework, modular layouts, and generous negative space to create a user experience that feels open, navigable, and community-driven.
