Dillon Kyle Architects
Brand system rooted in clarity, balance, and quiet confidence.
The primary challenge was to channel the firm’s thoughtful, understated design philosophy without overworking the visuals. A modular grid informed both layout and spacing, allowing elements—typography, imagery, and negative space—to breathe and interact organically. The custom wordmark uses Lay Grotesk, a typeface that blends human warmth with structural precision. The natural positioning of the D, K, and A creates unexpected rhythm and negative space, forming a subtle but memorable monogram.
