Chris Shepherd

A bold and flexible brand identity for a chef whose hugs are as big as his ideas.

Chef Chris Shepherd is a James Beard Award winner, entrepreneur, TV host, and all-around culinary force. Beyond unifying Chris’s many ventures (restaurants, retail, nonprofit work, media, and more), the umbrella brand system captures his seismic personality and ever-evolving project list through playful messaging and a vibrant visual language centered on the idea that he’s always onto something new.